How to increase your CTR (part-2)

Be Helpful to Your Visitors

Again, targeted ads provide a service to your visitors by
providing them with links to more information and products
closely related to your site.
Create a feedback page on your site. Ask your visitors what
they liked, what they’d like to see that you don’t have, and
try to gain more perspective on your average visitor’s
preferences. This will help you create new and quality
content and target your visitors with that content and
AdSense ads as well. Your helpfulness and concern pays off
for your visitor and for you.

Keep Your Site Focused

Don’t stray from the focus of your site or let your ads stray
either. The key here is target. You always want the target:
the target audience, the target ad, and the target content.
Don’t stray from that. If you’re a game site, you don’t want
to start offering dating advice and ads that relate to dating.
Keep on the track you set yourself on, both for your site and
AdSense. Nobody ever travels north by going south. Don’t
do that with your site.

Target Your Niche

Choose a broad niche for your site, then break it down into
smaller niches. This is also site organization and will help
you place better targeted ads. For example, if you have a
computer site, break it down into sub niches: repairing
computers, new computers, used computers, software, etc.
If you lump things together on one page and don’t organize,
you’ll find that your CTR will be lower because your content
is unorganized and scattered; therefore, your ads aren’t as
helpful to the visitor as you may think.

Don’t Chase the Million Dollar Keywords

Don’t try to compete with the experts for the $100 keyword.
It may work from time to time, but you’ll have more success
with mid-range keywords, and less competition too. By
using mid-range keywords, you are more likely to achieve
success over the long term. Remember that success in
driving targeted traffic to your site by being ranked high in
the search engines will increase your CTR with AdSense.